FILM WA
5 Simple Marketing Mistakes Wellness Owners Make
And How to Avoid Them
Running a wellness business can be challenging — especially when you’re doing everything yourself and not seeing the results you hoped for.
Struggling to grow and relying on word of mouth while others succeed online? You’re not alone. Here are the 5 most common marketing mistakes holding back wellness businesses — and how to fix them.
Struggling to grow and relying on word of mouth while others succeed online? You’re not alone. Here are the 5 most common marketing mistakes holding back wellness businesses — and how to fix them.
1
Not Asking for Google Maps Reviews
Google reviews are crucial for your potential clients to learn about you. The more positive reviews you have, the higher your ranking will be. Many wellness businesses miss the opportunity by not actively requesting reviews from happy clients.
Tip: Prompt satisfied customers to leave a Google review right after their appointment or by having a printed QR code with Google Reviews at the checkout stand.
Google reviews are crucial for your potential clients to learn about you. The more positive reviews you have, the higher your ranking will be. Many wellness businesses miss the opportunity by not actively requesting reviews from happy clients.
Tip: Prompt satisfied customers to leave a Google review right after their appointment or by having a printed QR code with Google Reviews at the checkout stand.
2
Using Amateur Photography, Stock Photos, or No Photos at All
Visuals are a major factor in attracting clients, and low-quality or generic images can make your business look unprofessional. Some businesses use stock photos that don’t reflect their services, or worse, none at all.
Tip: Invest in professional photography that represents your brand authentically. High-quality images of your space, services, and team create a more inviting and trustworthy online presence.
Visuals are a major factor in attracting clients, and low-quality or generic images can make your business look unprofessional. Some businesses use stock photos that don’t reflect their services, or worse, none at all.
Tip: Invest in professional photography that represents your brand authentically. High-quality images of your space, services, and team create a more inviting and trustworthy online presence.
3
Relying Solely on Word-of-Mouth Recommendations
While personal recommendations are valuable, relying solely on them limits your growth potential. Many wellness businesses fail to diversify their marketing beyond referrals.
Tip: Build a solid online presence with a clear website, online booking system, and Google Maps that attracts hundreds of potential clients a month.
While personal recommendations are valuable, relying solely on them limits your growth potential. Many wellness businesses fail to diversify their marketing beyond referrals.
Tip: Build a solid online presence with a clear website, online booking system, and Google Maps that attracts hundreds of potential clients a month.
4
Not Using Video Content
Video is one of the most engaging forms of content, yet many wellness businesses don't leverage it effectively. Not using video content means missing out on opportunities to showcase your services and build client trust.
Tip: Create a marketing video demonstrating your services, showing client experience, or offering wellness tips to engage your audience and boost conversions.
Video is one of the most engaging forms of content, yet many wellness businesses don't leverage it effectively. Not using video content means missing out on opportunities to showcase your services and build client trust.
Tip: Create a marketing video demonstrating your services, showing client experience, or offering wellness tips to engage your audience and boost conversions.
5
Not Tracking Your Results
Without tracking metrics like website traffic, conversion rates, or google maps engagement, it’s difficult to understand what’s working and what’s not.
Tip: Use tools like Google Maps Stats and website insights to monitor your performance, enabling you to make data-driven decisions that improve your marketing efforts.
Without tracking metrics like website traffic, conversion rates, or google maps engagement, it’s difficult to understand what’s working and what’s not.
Tip: Use tools like Google Maps Stats and website insights to monitor your performance, enabling you to make data-driven decisions that improve your marketing efforts.
Interested in driving more bookings to your wellness business?
Welcome!